|10 November 2017|
|We have now entered our critical recharge period (October to March) when we expect rainfall to reach the aquifers (porous rock where groundwater is stored) that we use to supply your water.
Unfortunately, the amount of rain we received in October fell considerably short of what is usually expected and our water resources remain below average.
Looking ahead, we will need an above average amount of rainfall during this recharge period before we start to see groundwater return to average levels.
Aquifers only usually fill up from rainfall during autumn and winter when there is less plant growth and evaporation.
We welcomed the rainfall between May and September, this benefited the environment and helped reduce the demand for water. However, this was limited in comparison to the low rainfall over the last year, particularly during the autumn and winter recharge season, which typically runs from October to March.
To keep up to date with our latest water resource position, please visit www.affinitywater.co.uk/resources
What we can all do to save water
We are continuing with our campaigns to raise awareness of the situation and help people save water. Our Keep Track of the Tap campaign reached millions of customers through direct mail and various advertising channels which led to an increase in awareness of our water resources position, water saving activity by customers and orders of our FREE water saving devices.
We are also working in collaboration with national environmental charity Hubbub to help people save water through an innovative behaviour change campaign – #TapChat.
Collaboration is key – we would love for you to join #TapChat and encourage others to do the same to help people reduce the amount of water they use.
Doing a little saves a lot – these water saving tips really make a difference!
In the bathroom
In the kitchen
We also offer FREE water saving devices on request through our website. To help us work with our customers to save water during this time, we would be grateful if you could arrange a link from your web and social media pages to www.affinitywater.co.uk/savewater
We will keep you updated on the situation with regular communications. In the meantime, if you would like any further information please contact us at firstname.lastname@example.org
Director of Asset Strategy